Artificial intelligence (AI) is becoming a significant part of everyday life. This technology performs many tasks for people and companies, from identity verification to insurance claims. It can even beat top professional poker players!
AI is also revolutionizing the online gaming world. AI casinos use artificial intelligence to improve the industry and players’ experiences. It is responsible for everything from enhanced gameplay to more-robust customer service.
6 Ways AI Transforms the Online Gambling Industry
Online casinos are a natural fit for artificial intelligence. Gambling sites run entirely through technology and can use AI to boost the user experience.
The following six points show how artificial intelligence is changing the gaming industry for the better.
1
A Personalized Experience & Better Gameplay
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In the past, the industry marketed online casinos to players from a general perspective. Thanks to AI, though, casinos can offer bonuses and special promotions that cater to individual needs and preferences.
AI technology now tracks players’ preferences from when they sign up to when they begin playing for real money. You then receive emails and texts based on your preferred promos and games. You can then use these personal bonuses on your favorite games.
2
Improved Customer Service
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Any quality online casino needs strong customer support. Of course, this process isn’t so easy with all the variables that go into adequately serving players.
AI improves this process by identifying frequent questions and solving them. Gaming sites use this information to enhance their FAQs section. In turn, you find the answers to your questions and receive solutions to issues without contacting a support rep.
Automated chatbots also help casinos provide you with quick answers to common issues.
3
Reduced Fraud
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Hackers sometimes target online casinos, searching for personal and financial details stored within the databases. Fortunately, these criminals are rarely successful nowadays.
Artificial intelligence plays a huge role in preventing fraud at online casinos. It oversees deposits and withdrawals while checking for inconsistencies. Any unordinary transactions get flagged so casino employees can look into the matter.
As a big concern for players that want a legit casino site, AI provides further security. This technology is so essential to the gaming industry that it’s now part of licensing requirements in many jurisdictions.
4
Live Dealer Games & VR
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Live dealer gaming streams live casino games to smartphones and computers. You can enjoy live blackjack, roulette, and more without visiting a land-based casino.
Artificial intelligence makes this possible by providing betting and gameplay options on tables. It overlays handy wagering buttons on the actual casino table.
AI Gambling is also instrumental in the budding virtual reality (VR) gambling industry. VR gaming provides a more-lifelike experience that makes it feel like you’re actually in the casino. Some functions of artificial intelligence enhance virtual reality, such as improving imagery in VR environments.
5
Help Identifying Problem Gamblers
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The online gaming industry has come together to combat problem gambling. Deposit limits, time limits, and self-exclusion options are some methods for accomplishing this goal. Even still, gambling addicts could slip through the cracks and access real-money play.
Artificial intelligence helps identify these players before they lose too much money. It scans a casino’s gaming activity to spot gamblers with irregular betting patterns. Customer support, or the gambling AI, can implement limits to curb a problem player’s wagering.
6
More Secure Banking Transactions
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Continuing off the point above, AI helps secure banking transactions. Without worry, you can send funds through a credit card, e-wallet, bank transfer, or cryptocurrency.
All reliable online casinos use Secure Sockets Layer (SSL) to encrypt players’ banking details during deposits and withdrawals.
You can ensure that a safe online casino uses SSL by looking for a padlock in the address bar. Any gaming site without SSL isn’t worth your time due to the lack of security.