10th October 2022: Better Change (Gibraltar) Limited is proud to announce the agreement of an innovative partnership around safer gambling with Southampton Football Club. The season-long agreement kicks off at the start of Safer Gambling Week at Southampton’s home fixture against West Ham Utd in the English Premier League on Sunday 16th October.
This initial match day will see a visible presence from the Better Change team who will be talking to fans and staff of Southampton FC about their relationship with gambling and offering both face to face and virtual therapy sessions for fans who might want to discuss the matter privately, as well as signposting to other organisations and help which is available if anyone feels they need it.
The relationship will continue the development of the safer gambling resources on the Southampton website as well as offering further virtual help sessions for all fans throughout the season.
2023 will see Better Change continue to work with the club in the form of outreach with Saints in the community. This is a pioneering project for both Better Change and Southampton FC, dispelling the myth that collaboration within the safer gambling space is not solely between operators and service providers.
Strategic Partnership Manager at Better Change, David Richardson, commented:
“It is clear that Southampton FC want to do something really powerful to keep their fans safe from gambling harm. So, we’re incredibly proud to be launching this unique partnership in conjunction with Safer Gambling Week.
We know just how important safer gambling is and it’s more important than ever that transparent support is offered for the benefit of fans, players and operators. The fact we are actively offering and providing help and support to Southampton fans on the initial match day and beyond is truly unique, it shows the fans that the club is also there to support them. We see this as the start of a long and exciting relationship with the club.”
Partnerships and Marketing Director at Southampton Football Club, Sarah Batters, commented:
“We are pleased to be embarking on this project with Better Change. We recognise that betting can form a fun and important part of a fan’s experience, and so the club takes its responsibility to promote safe betting extremely seriously. It is important that we are proactive in exploring new opportunities to implement our commitment to this cause sustainably and transparently. which is why we are proud to be working with the team at Better Change on this upcoming matchday programme and to continue to throughout the season.”
Founder of Better Change, Victoria Reed, commented “We are honoured to have been chosen by Southampton Football Club as their safer gambling partner. Having the opportunity to reach out to their fans, staff and the wider Southampton Community to provide gambling awareness initiatives is exactly what Better Change exists to do and we couldn’t have a more receptive, dedicated or passionate partner to work with. We are excited to be a part of something which will grow and develop through detailed reviews and data analysis meaning we can adapt our joint offering with the club to best serve The Saints.”
Better Change was born in 2021 after our Founders met at Harvard Business School. One was working as the Head of Product for a gaming operator in Gibraltar whilst the other owned a successful social impact company in Manchester. Both had seen first hand the devastation caused by gambling addiction and knew they had to make a difference by challenging the status quo and thinking differently.
By partnering with Operators to deliver innovative, impactful and long lasting player protection strategies, as well as support with their general regulatory affairs, we can sustain the gaming industry and deliver clear, measurable and progressive results for our partners and their players. In short, we are here to help deliver…Better Change