Soccer and betting go together like natto and green onions!
As evidence of this, FC Internazionale Milano and LeoVegas Group have entered into a partnership for the 2022/2023 season. This makes LeoVegas Group “Intel’s Regional Betting Partner in Europe and America” and the largest infotainment partner.
Leads to increased awareness of LeoVegas
This new deal puts LeoVegas in the sights of all sports betting fans. The San Siro Stadium will be adorned with LeoVegas advertisements next to the pitch, and sideline boards will be displayed at all European and American matches.
In addition, friendly lions will appear throughout the FC Suning Training Center. Serie A teams and LeoVegas are a great match.
The game company hasn’t forgotten about the fans either. All LeoVegas customers have access to exclusive content related to Italy’s best football team. The list of perks doesn’t stop there, LeoVegas also announces contests and similar co-branded opportunities to reward loyal users.
Can it be accepted in Italy because it is LeoVegas?
Given Italy’s stance on betting and gaming advertising, it’s easy to think that this deal might end before it even started. The country’s so-called “Dignity Order” bans all gambling advertising in the country .
However, LeoVegas Group has confirmed to avoid legal hurdles. In other words, the deal revolves entirely around the ‘LeoVegas.News’ brand. By choosing a brand that delivers sports news, the new deal is in line with the Italian “decree of decency”.
Gustaf Hagman, CEO of LeoVegas, explained that the partnership with FC Inter Milan is an important step in the brand’s strategy. LeoVegas’ current focus is on building brand awareness on a global level. This is especially true for the LeoVegas sportsbook.
LeoVegas.News Chief Marketing Officer Niklas Lindahl said the deal is based on shared values. In their opinion, the Serie A giants and LeoVegas share the same values and approach to fans.
About FC Inter Milan
It is a mega big club that not only soccer fans but also people who don’t know much about soccer have heard of the name.
FC Internazionale Milano, known as Inter, is one of the most popular football clubs in Europe. It is also the most successful football club in Italian history. In its 114-year history, Inter have won 19 Seria A titles. In Europe, they have won the Champions League three times and are active as a mega-big club.